Blogging really grew from a popular teen pastime to a corporate requirement. The list of the companies dabbling in enterprise blogs is growing, although not everyone is in favour of enterprise blogging. Let's  list as many benefitial points of blogging in enterprises as possible to see that it is worth it:

• Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.

• Blogs give the writer an opportunity to answer critics in a controlled forum.

• Compared with conference or printed memos to all staff, enterprise blogs are highly cost effective.

• Sharing their ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore.

• Blogs have a broad impact on the nature of online media by giving an opportunity to publish words, pictures and - ultimately - multimedia to the web without specialised geek skills.

• A well written blog can give a human face to an otherwise anonymous enterprise.

• They boost your search engine rankings if you add fresh content on a regular basis. Google and other search engines rewards sites that are updated often, that link to other sites and most importantly, that has many inbound links.

• People are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.

• Blogs' diary format gives a sense of immediacy, and regular posting soon creates a large, searchable database of information hyperlinked to extra relevant material.

• They mark your company as authentic and forward-looking.

• If updated consistently, they establish you as a thought leader in your industry niche.

• Blogs are ideal for internal collaboration being a workspace where project members keep each other updated without wasting time writing reports or searching the Outlook inbox.

• Being informal, blogs can provide you with a measure of value. Publish an idea and see if it generates interest.

• If your blog has a positive effect on your company’s reputation then it is very beneficial to your career.