Blogging As A Time-Consuming Activity

Have you ever wondered how much time does blogging success require? May be, it isn't worth it at all?
A new study on blogging (PDF) by Nora Ganim Barnes, Ph.D. Chancellor Professor at the Center for Marketing Research at University of Massachusetts, Dartmouth, found that running a successful blog does take time. The study seems to be rather objective as it includes data compiled from interviews with 74 successful bloggers.
Interesting though, in one part of this study, two thirds of the bloggers report spending less than one hour a day on their blog, while 31% spend 1-3 hours a day.

In such a case, why in the second part of this very survey did the same successful bloggers who generally spend less than an hour or day on their blog list loss of time as their biggest complaint?

We can only guess what the asnwer to this question is. The results of this survey are as clear as mud. But, may be, they are as simple as that:  you just cant' have a profitable and/or popular blog by spending less than an hour a day on it. If you are spending less than hour a day on your blog then expect someone else to eventually outblog you. 

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tags: Blogging Downsides